The Victoria's Secret advert "The Perfect Body" causes outrage

The lingerie brand has crafted a new billboard featuring ten super-skinny models; some even photoshopped to look thinner and give them Barbie-like proportions. The slogan of the campaign "The Perfect Body", which is an slogan questioned by campaigners against this advertisement; if these super-thin bodies exposed in the campaign are supposed to be "perfect", where does that leave anyone above a size 2? (or a UK size 6). The average woman is a US size 10-UK size 14. Three British students have demanded the company, along with an apology, remove the wording of the advertisement. Victoria's Secret has long been accused of playing on the insecurities of women, projecting an ideal of female beauty that is virtually unattainable. The message from the company can be indeed damaging, and promote body insecurities to young girls (the market VS are aimed at). The question that remains is how far should companies go playing on young girls insecurities with their marketing techniques?

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